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Small Change 2- Turning cents to Dollars

Small Change 2- Turning cents to Dollars

Small Change 2- Turning cents to Dollars
Goh Eng Yeow, author of the bestselling book SMALL CHANGE – INVESTMENT MADE SIMPLE, has written a second book to demystify investing and make it interesting to the layperson. Magnus Böcker, CEO of the Singapore Exchange, says: “Eng Yeow has an unusual knack for offering simple solutions that get to the core of a difficult financial issue while cutting out distractions which could cloud judgment.” He adds, “Knowledge is power. Only when we are proactive in learning about investing, about our risk profile and the various investment products available, can we expect to make informed decisions on what we should or should not invest in. Prudent investing is for the long term and should be diversified to include stocks, bonds, funds, ETFs, etc. I know that the mere mention of such jargon induces trepidation among some people. This isn’t helped by the fact that we live in an age where information is abundant and at times excessive. Sometimes, it is also difficult to navigate and know where to find the right investment information.”

1: Beliefs – a strong personal philosophy
2: Advice – what to do when you encounter roadblocks in investments
3: Strategy – learning from the trading insiders
4: Definitions – new financial products, their attraction and potential pitfalls
5: Planning – making our golden years a top priority

THE AUTHOR: Goh Eng Yeow, The Straits Times’ senior markets correspondent, has kept an eagle eye on the financial markets as a markets writer for much of his working career spanning almost three decades. In 2014, he compiled some of his columns into the book Small Change: Investment Made Simple which made it to The Sunday Times Life’s nonfiction bestsellers list for 18 weeks. He was named the Best Financial Journalist of the Year in 2006 by the Securities Investors Association of Singapore (Sias), receiving the Sias Outstanding Award in 2013, and again in 2014. He has also spent some years as a stock market dealer with Morgan Grenfell Asia Securities, been an executive director in a public-listed company, and has helmed the “Market Talk” column for US wires agency Dow Jones Newswires.
Weight 0.60 grams
Author Goh Eng Yeow
ISBN 978 981 4342 87 2
Size 227mm x152mm
Extent 140 pages
Hardcover / Softcover Softcover
Illustrated or Black & White black & white
Language English
Our price: US$10.90

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